After leaving Cheltenham Art College in 1984 with a BA hons Degree in Fashion, Ali moved to Cardiff where she trained as a dresser in the costume department at BBC Wales. Progressing from dresser, to assistant designer and eventually to costume designer, she worked for HTV, S4C, BBC, Tyne Tees and numerous independent film companies.

The birth of her first child, Ruby, in 1988 forced her to change direction. In 1989, still reeling from terrifying smocks and voluminous dungarees, she launched Kick Back Clothing designing sexy maternity clothes. Despite two successful collections at Harrods and a mail order utility range, when her son Jake was born in 1990, she had to make changes to her hectic schedule. She wound down the business and used her fashion training and TV experience to become a freelance TV stylist – styling presenters and performers for TV, film and photo-shoots.

Ali is also a regular contributor for BBC Radio Wales, the Western Mail & Echo newspapers and is a stylist for the Daily Express.

Now working predominantly as a personal stylist, style consultant and personal shopper, Ali can offer you the benefit of 20 years' experience of working with people and clothes.